A few weeks ago I wrote about my daily schedule and how I was exchanging actual work time for marketing and follow-up time because I didn't have as much work to do as I had marketing to do.
In the past week, I've landed some really big projects for Avenue Z Writing Solutions. All of a sudden, I have almost no time to work on marketing during the day. I'm actually working on project after project. In fact, I've had to reschedule a meeting with a potential partner, cancel a class I was going to teach and cut back a little on working out. It's been pretty amazing.
Copywriting Guru Peter Bowerman warns in his books that December is frequently very busy with everyone wanting to get projects started/completed before the end of the year. I figured that wouldn't be the case this year since I'm just starting off. I was wrong. He also warns that January is very slow. But if you don't advertise in December for January work, how do you make a living in January?
My problem is keeping up with the marketing while all this working is happening. In sales we learned very quickly that one can never just sit around and finish what's on one's plate. One always has to be on the hunt for tomorrow's dinner.
I'm worried about hunting, but right now I'm trying to juggle all these deadlines.
This is good, right?
wow, beth - even though it sounds like a ton of work, it's great that you're getting so many jobs.
i also struggle with when to write/when to spend time pitching and promoting - do you carve up your hours in certain ways or do whatever you have time for? i guess it's one of the hard parts about being your own boss.
here's to tomorrow's dinner!
Posted by: Seaswell | December 02, 2007 at 05:48 PM